It’s the fourth quarter of the year once again, signaling one of the busiest seasons — the holidays. While the pandemic has changed the way people prepare for the holiday season, the shopping madness remains the same, albeit now on the online space. Fortunately, technology continues to provide ways that make things more manageable both for the retailers and the consumers, and those include robotic process automation or RPA.
In a study conducted by Rakuten Insight about the online purchase behavior of Filipinos during the pandemic, 41 percent of the respondents stated that they purchased more during the COVID-19 in the Philippines.1
Now that more Filipinos have realized the convenience brought about by online shopping, it’s clear that even when things start to go back to normal, e-commerce will continue to boom. This means that the retail industry should be able to adapt, or else, they would be disrupted.
One of the challenges that the e-commerce industry faces now is the influx of orders. And while the experience is mainly digital for customers since transactions are mostly done online, at the backend on the side of the retailers, there is still a lot of paperwork to deal with.
This is where automation can — figuratively speaking — save the holidays. Through the help of robots, paperwork concerning invoice drafting, inventory, sales report, and other critical facets of the business can be done in a faster and efficient manner. With RPA, robots can be programmed to do repetitive tasks like filling out forms or consolidating reports, which when processed manually, may lead to crucial errors that may affect the overall business operations.
RPA can also help e-commerce companies serve customers well in terms of order tracking. Robots can automatically send order confirmation emails to customers with the tracking information, and notify them about important shipping updates until their orders are completed.
When employees are eased off the monotonous workload, they can spend their work hours on more important matters like attending to customer requests and inquiries. This will result in increased customer satisfaction which is as good as a compelling review. And in e-commerce, reviews are influential in the decision-making process of customers.
See the positive domino effect when businesses embrace automation? For those looking to take the first step in implementing RPA in their firms, Robotic Automation Expert (RAX) can provide the boost that you need.
RAX offers the RAX Automation Suite consisting of two powerful software, the RAX MONITOR and RAX EDITOR.
RAX MONITOR helps in managing staff, either working in the office or remotely. Through artificial intelligence, RAX MONITOR can analyze desktop activities and recognize workflow patterns. This platform is helpful for e-commerce companies which are deploying a fraction of their workforce under a hybrid or work-from-home setup to keep operations going even under the new normal.
RAX EDITOR, on the other hand, is a software that automates workflows. With RAX EDITOR, robots can perform tasks through assisted automation where interaction between human staff and virtual agents is required, or unassisted automation where no human control is necessary.
Read: Elevate your RPA experience with RAX EDITOR v.2.4
A software like RAX EDITOR is a good investment for e-commerce companies since it will help firms deliver high-quality service amid the holiday hustle and bustle. Start your RPA journey now with RAX and be ready to ring in the cheers of the yuletide season.
Schedule a demo with the RAX team here.
1Online shopping behavior of Filipinos during the pandemic
Photo Credit to: STEL